Social Media Today features this article with talkTECH’s client, Graham McFarland, CEO of Cinegif.

Cinegif provides patented technology that converts video and still images to animated GIFs. The company also provides quality enhancing compression that makes smaller files sizes, allowing these little critters to be used in more places on the web. Graham McFarland, CEO of Cinegif explains, “A good modern GIF captures just enough of a specific moment in time to illustrate emotion, yet leaves enough out to spark your curiosity.”

Afterall, GIF technology does, in fact, fulfill a need. Today’s GIF solves the problem of capturing the attention of the digital user at a time when on-line attention spans are decreasing while the amount of content and information is exploding. McFarland explains, “Our goal at Cinegif is to show how this light-weight medium is perfect for business marketing, and a unique way to attract and engage customers.”

To learn more about Cinegif, read the full article on Social Media Today.

“Don’t be a victim of Over-Highlighting” — Sharpie

Remember when Facebook changed it’s layout to the new timeline? Yes, that was just a few months ago and everyone complained about it, well guess what, it’s time to complain again. One of the newest features includes highlighting a great picture with your friends, an event you attended or an article you thought was very important. Now, before you get highlight happy, think twice before you do it.

A recent article posted on Social Media Today stated, Facebook is currently testing he idea of charing $2 to highlight a post on your timeline. What do you think about highlighting posts now? Would you do it? If you’re a brand, we would like to find out if it’s worth advertising money to use this feature.